Online retailers work with only one primary agenda. ‘To push customers to make buying decisions.’ They strive to figure out every possible way to convince customers in buying their products, be it clothes or computers. It has got even more easy for them today, with too many options available on the internet. Here are some strategies they employ to drain the wallet.
1. Persistent Shopping Cart: The strategy behind this idea of the persistent shopping cart is to boost sales through returning and new customers. This is possible due to many factors like:
- Virtually, a customer can add as many products as he wants in his cart.
- These items will remain in the cart, even if the customer leaves the site or the App.
- And when he returns sometime later, he is automatically reminded of the leftovers in the persistent shopping cart. Now, the chances for him to complete the sale that he has otherwise forgotten rises.
Subscription Discounts: Most retailers are willing to offer discounts, simply because, they get handsome deals for meager discounts. Discounts are the way to tempt the customer to empty the product.
A few sites also include automatic additions to carts, in the name of discounts. They support the tactic by claiming that it is the most effective way of savings. So, towards the end, the customer gets more than bargained. If he doesn’t want the added products, he has to manually remove those from the cart.
You Are Targetted: If you are receiving an email from the product or service you are interested in or have looked out for some time back, then you are clearly targeted through exclusive campaigns. Targeted campaigns speak directly about customer’s interests and bring to relevant items on the website. The motive behind any campaign or any email from the retailer is to drive people to make purchase decisions.
Business Through Loyalty Programs: Largely, offline businesses use loyalty programs as one of the marketing tactics to build a business, as these programs track the shopping behavior of the individual and targeted through rewards and related promotions.
In conclusion, most of the marketing tactics look interesting and sound like offering benefits to the customers. They are also designed to make the online shopping experience convenient and pleasant. But, all these factors may drag customers to make unwanted or unnecessary purchases. Ensure not the get convinced to make a deal that is not your need of the hour. Value every penny that gets into your pocket and watches the money that is passing out of your pocket, keenly. Approach online advisors like ArthaYantra to get more personalized advice on personal finance and holistic financial planning